The launch of new saffron products was held at Golpakhsh Awal.

The unveiling ceremony of the new products of the Zafaranieh brand, including "Saffron Syrup" and "Saffron Afshaneh", was held on Sunday, June 14, 1405, in the presence of Dr. Ardekhani, CEO of Zafaranieh, Golpakhsh Awal's deputies and managers, and a group of colleagues, both in person and online, at the central building of Golpakhsh Awal.

At this ceremony, the managers of the two companies, while explaining the goals of cooperation and market development plans, emphasized the importance of offering innovative, high-quality products that are in line with the needs of consumers. The features, competitive advantages, and market development capacities of new products for the Golpakhsh Awal sales and distribution network were also introduced. Afshaneh Zafaranieh Saffron, using original saffron extract, offers a new and practical solution for easy use of saffron in various dishes.

Each puff of this product is equivalent to 8 to 9 stigmas of Negin saffron and allows for precise and uniform consumption by preserving the aroma, color, and quality of saffron. Also, Zafaraniye saffron syrup is designed using original saffron and utilizing special production technology in such a way that the saffron strands remain suspended in the product, creating an attractive appearance and maintaining the taste and aroma of saffron uniformly throughout the syrup. The use of natural colors and aromas, stable formulation, and the absence of artificial colors are other features of this product.

During the ceremony, attendees learned about the technical details, competitive advantages, target market, and development and distribution plans of these products. In the question and answer section, they shared their views and suggestions about market development opportunities and strategies for making these products even more successful.

Simultaneously with the ceremony held at the headquarters, the launch ceremony of new saffron products was also held at Golpakhsh Awal branches across the country. In this program, branch managers and sales teams, while learning about the features and benefits of the new products, participated in the symbolic cake-cutting ceremony of the product launch and celebrated the launch of these products to the market.

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